Tuesday, March 12, 2013

First Reconnaissance Of An Exoplanetary System

HR 8799

The planets of HR 8799 (labeled). The starlight has been suppressed and mostly removed (Credit: Project 1640, Oppenheimer et al.)

Using cutting edge techniques, a team of astronomers has directly imaged a distant system of four planets, and made history by obtaining simultaneous spectra of these worlds.

This first comparative look reveals that the objects each have distinct atmospheric compositions, none of which directly match any previously known class of astrophysical body.

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Only a tiny handful of exoplanetary systems exist where we have been able to spot planets directly. Detecting their emitted, or reflected, light is awfully tough when it?s millions to billions of times fainter than the radiation pouring off their parent suns.

One such system surrounds HR 8799 ? a very young, variable, and moderately large star, weighing in at about 1.5 times the Sun?s mass, and located about 128 light years away. Back in late 2008 it was announced that 3 planets had been imaged using advanced adaptive optics at the great Keck and Gemini telescopes in Hawaii. A couple of years later and a fourth planet was spotted.

These are not the kinds of planets we?re used to. For one thing they are all hot ? glowing still from their recent formation within the last 30 million years or so, with temperatures between about 800 and 1000 Kelvin (980F to 1300F). They are gas giants, but they weigh in at anywhere between about 5 or 7 times the mass of Jupiter to as much as 20-30 times. In fact, there has been some debate about whether they really are planets or more massive objects known as brown dwarfs.

Using older data from the Hubble Telescope the orbital periods have been estimated (NASA/Space Telescope)

This system also seems pretty alien if we look at where these planets orbit. Labeled b, c, d, and e in order of discovery, their present distances from HR 8799 are about 68 AU, 38 AU, 24 AU, and 15 AU ? where an AU is the distance of the Earth from the Sun.

This means that the closest planet to the star, ?e?, orbits about midway between where Saturn and Uranus orbit in our solar system, planet ?b? would be out where our Kuiper belt ends. It?s a radically different architecture than what we?re used to.

Getting a handle on the composition and atmospheric structure of these mysterious gassy worlds would be a tremendous advance. A spectrum of the light from such hot worlds would provide just such a fingerprint. But efforts to measure this have had limited success, until now.

Enter Project 1640, a multi-year effort using the 200-inch wide Palomar telescope in California. It applies state-of-the-art adaptive optics to minimize the blurring effects of Earth?s atmosphere, a sophisticated coronagraph to block HR 8799?s light in order to reveal the planets, and a spectrograph that turns the pixels of each image into 37, 146 spectra.

The Project 1640 instrument (left) about to be installed at the 200-inch Palomar (right) (Credit: Project 1640/AMNH)

If that sounds technical, well it is. The upshot is that not only can the planets be seen in a system like HR 8799, but, with some skill, a spectrum can be obtained for each simultaneously ? a direct probe of their actual composition and nature.

The results of this exploration are reported In a new paper by Ben Oppenheimer and colleagues, to appear in The Astrophysical Journal. It?s pretty jaw-dropping. Although the four planets are glowing similarly bright, they are each quite different from their siblings.

There are signatures of compounds like methane and ammonia, but also of things that might be acetylene and hydrogen cyanide ? it?s a real mix. To quote Oppenheimer et al. ? their analyses suggest that the planets are like this:

? b: contains ammonia and/or acetylene as well as CO2 but little methane.

? c: contains ammonia, perhaps some acetylene but neither CO2 nor substantial methane.

? d: contains acetylene, methane and CO2 but ammonia is not definitively detected.

? e: contains methane and acetylene but no ammonia or CO2.

You might be glazing over with this, so what does it mean? First, it means that these objects look more like planets than they do brown dwarfs. They?re also clearly, and remarkably, distinct from each other ? despite (presumably) all being big, hot, gas giants. The only one that looks vaguely familiar is ?e? ? whose spectrum is a bit like that of the night-side of Saturn.

Exactly how and why these worlds are so varied is a juicy puzzle. The researchers suggest that it might in part be a result of ultra-violet light flooding the system in bursts from the youthful star HR 8799. A thousand times brighter than the equivalent from our Sun, this radiation can drive all sorts of chemical and physical changes in planetary atmospheres.

In fact there is tentative evidence for the planetary spectra changing over a period of just a couple of months. This could be the effect of the changing stellar radiation. It could also perhaps be that most familiar of planetary properties, the phenomenon we call weather.

This is a gorgeous piece of astronomy, and it represents a new era of discovery, one where the diversity of other worlds is going to keep us very, very busy.

Not bad for a spot of early reconnaissance.

[Note: Full disclosure - it's only fair to say that I have been familiar with Project 1640 since its inception, and count several of the authors as good colleagues, so I am naturally biased in my excitement]

Source: http://rss.sciam.com/click.phdo?i=9ee9745611daae7084096d0cf5e85adc

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Time spin-off highlights risks facing magazines

FILE - This Nov. 19, 2008 file photo shows President Barack Obama featured in a special issue of Time Magazine on a New York newsstand. Time Warner Inc. on Wednesday March 6, 2013 said that it will spin off the magazine unit behind Time, Sports Illustrated and People into a separate, publicly traded company by the end of the year. (AP Photo/Mark Lennihan, File)

FILE - This Nov. 19, 2008 file photo shows President Barack Obama featured in a special issue of Time Magazine on a New York newsstand. Time Warner Inc. on Wednesday March 6, 2013 said that it will spin off the magazine unit behind Time, Sports Illustrated and People into a separate, publicly traded company by the end of the year. (AP Photo/Mark Lennihan, File)

LOS ANGELES (AP) ? From Sports Illustrated to People to its namesake magazine, Time Inc., was always an innovator. But now when the troubled magazine industry is facing its greatest challenge, the company Henry Luce founded is struggling to find its way in a digital world.

Time Warner Inc.'s decision to shed its Time Inc. magazine unit last week underscores the challenges facing an industry that remains wedded to glossy paper even as the use of tablet computers, e-readers and smartphones explodes.

Although the new devices might seem to present an array of opportunity for Time Inc.'s 95 magazine titles, many publishers have found the digital transition troublesome. Digital editions of magazines represented just 2.4 percent of all U.S. circulation in the last half of 2012, or about 7.9 million copies, according to the Alliance for Audited Media.

Although that number more than doubled from a year earlier, it's hardly gangbusters growth, considering that the number of tablets in the U.S. also more than doubled last year to 64.8 million, according to research firm IHS.

The fact that so few tablet owners are buying magazines on their devices is a concern because both ad and circulation revenue from print editions have fallen more than 20 percent since their peak near the middle of the last decade. And, according to forecasts, there's no recovery in sight.

"We have to get much better at capturing those (digital) readers," said Mary Berner, president of The Association of Magazine Media.

Before publishers can accomplish that, they need to address a number of problems, experts say. First, the range of free content on the Web has given some readers the impression that it's not necessary to pay for the digital versions of magazine stories. Also, there's no industry standard for pricing. Publishers aren't in agreement over whether to include free access to digital copies as part of a print subscription.

There are technical challenges, too. It's been difficult for magazine makers to create compelling digital editions that fit every screen size and resolution.

Berner acknowledges that customer confusion is part of what's preventing the magazine industry from selling more digital copies. She is working with industry players like Time Inc., Hearst Corp., Conde Nast and Meredith Corp. to standardize both the format of magazines and the way they are sold.

"There used to be a couple ways you used to be able to get a magazine: you could subscribe or buy it at the newsstand. Now there's 25 ways. Joe Average consumer just isn't that clear on it yet," she said. "The confusing part is hurting."

Advertisers are making matters worse. The ad industry has been slow to warm to the notion that they still need to pay top dollar to advertise in the tablet editions of magazines, even though much cheaper website ads are just a finger-swipe away.

But many magazines still command significant premiums. A full-page ad in Elle magazine, for instance, costs $155,680 to reach the readers of 1.1 million copies, or about $141 for every 1,000, according to a rate card that the magazine posted online.

Compare that to a 30-second ad during this year's Super Bowl, which ?at most? cost $37 per 1,000 TV households, or $4 million to reach 108 million TV sets, according to CBS. A typical website ad costs in the single-digit dollars per 1,000 viewers, although pricing varies by ad size and other features.

Magazine insiders say the price of their ad space is worth it because ads reach a targeted, engaged audience that actually wants to see the commercial come-ons. Even so, advertisers bristle at the idea that tablet editions command the same price premium as print pages.

"The costs per thousand are out of whack," said George Janson, director of print for GroupM, a subsidiary of advertising agency giant WPP, whose clients include Ikea, Mars Inc., Marriott and Xerox. "The advertising challenge is there haven't been a lot of metrics. There's very little accountability. That's starting to change now at the advertisers' insistence."

The magazine industry's slim but growing digital subscriber base could help convince advertisers of the value of magazines. Research firm eMarketer predicts that while print magazine ad revenue will remain flat at about $15.1 billion from 2011 to 2016, digital magazine ad revenue will grow from $2.7 billion to $4.1 billion over the same period.

"Tablets have reinvigorated magazine ad revenues," said eMarketer spokesman Clark Fredricksen.

But even as overall magazine advertising revenue grows, it's not expanding nearly as fast as U.S. ad spending as a whole. The predicted turnaround won't return the industry to pre-recession levels ?and it may come too late for Time Warner Inc.

Revenue at its Time Inc. unit slipped to $3.4 billion in 2012, about 38 percent below its peak in 2004. Operating profit declined to $420 million, down by more than half of the $934 million posted eight years earlier.

Analysts say spinning off the magazines into a separate, publicly traded company reduces Time Warner's risk. On Friday, two days after Time Warner announced the spin-off, its shares hit a 52-week high of $57.85.

Tony Wible, an analyst with Janney Capital Markets, said the spin-off frees Time Warner from the uncertainty of the magazine industry's digital transition.

"It has the potential to save money, increase revenue per ad, improve measurement, and increase distribution," he wrote in a research note, "but it also competes with a growing number of free online publications and there may be few ad slots in the new medium."

In other words, it's better for parent Time Warner to separate itself now.

Reed Phillips, the CEO of media company advisory firm DeSilva + Phillips, said that for the parent company, there is too much risk involved if the magazines stay.

"Will you come out on the other end as large and as profitable as the current company? There's a lot of concern," he said. "Because of the volatility, that's why Time Warner wants to spin off Time Inc."

Meanwhile, magazine publishers are carefully parsing consumer behavior data to learn how they might make digital magazines more attractive to readers and advertisers. They want to know which ads attract consumers and how long readers engage with an ad. They are trying to learn how people read magazines (So far, it's still front to back). It's still not clear whether such data is valuable to advertisers and worth paying more.

"This is a fairly early stage business," said Liz Schimel, the chief digital officer at Meredith Corp., which was in talks to combine with Time Inc. before talks were called off. "We're still in lots of conversations about models and features and metrics."

Magazines don't have a lot of time to figure the digital transition out. TV and digital ad spending is growing quickly, and there are more ways than ever to track down consumers and get a company's message in front of them.

"It's not just print and TV and radio," said Brenda White, a senior vice president in charge of publishing industry ad spending at Starcom USA, a subsidiary of ad agency giant Publicis Groupe, whose clients include Facebook Inc. and Google Inc. "There are all these different digital channels: mobile, tablets, social. Publishing companies have had to evolve their business models to keep up."

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/f70471f764144b2fab526d39972d37b3/Article_2013-03-10-Time%20Warner-Magazine%20Troubles/id-a06f5e7247304092802ffd76c2cd255b

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Monday, March 11, 2013

Icahn signs confidentiality agreement with Dell

Billionaire investor Carl Icahn, who is fighting Dell Inc. founder Michael Dell's plan to take the struggling company private, has entered a confidentiality agreement that would give him access to the computer maker's financial records.

Michael Dell, who is also Dell's CEO, is planning a $24.4 billion buyout that would make the Round Rock, Texas, company a privately owned business. But Icahn and other investors say the price of $13.65 per share is too low.

Icahn's company, Icahn Enterprises, has said it holds a substantial stake in the company.

Icahn wants the company to pay a special dividend of $9 per share, financed with existing cash and new debt, if shareholders reject the buyout offer.

The investor told Dell executives in a recent letter that if they decline to promise this one-time payout, then he wants the company to combine a shareholder vote on the buyout with its annual election of directors,

In that case, Icahn would nominate candidates who would implement the special dividend if they are elected, and Icahn and his company could provide more than $5 billion in loans to ensure prompt payment of the dividend.

Icahn wrote in his letter to Dell last week that the PC maker's future is bright, and all shareholders should benefit from that, not just Michael Dell. Icahn is known for buying out-of-favor stocks and boosting them by pressuring or replacing boards of directors, installing new management and other bare-knuckle tactics.

Analysts say Icahn's entry into the debate over the deal makes it less likely that shareholders will accept Dell's current buyout offer.

Shareholder Forum, a group that fights for shareholder rights, plans to demand copies of the same records that Icahn is getting, according to Gary Lutin, a former investment banker who runs the group. The Shareholder Forum last week sent a letter to Dell's board seeking access to the information that influenced the decision to sell the company at $13.65 per share. The forum wants to bring in independent experts to review whether the proposed buyout is the best choice for the company and its shareholders.

Dell appointed a special committee of directors last August after Michael Dell notified the company that he was exploring a buyout bid in partnership with other investors. Michael Dell has agreed to contribute 273 million shares of the company stock that he controls and $750 million in cash to help finance the buyout, which relies primarily on loans from PC software maker Microsoft Corp. and an assortment of banks.

Dell's special committee has said it already considered a special dividend during a "rigorous" five-month review that culminated with the buyout plan. It said last week that it is conducting a search for better alternatives to the proposed buyout, and Icahn and others are welcome to participate.

Dell shares rose 21 cents to close at $14.37 Monday. Shares of Icahn Enterprises rose 40 cents to $61.20.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/495d344a0d10421e9baa8ee77029cfbd/Article_2013-03-11-Dell-Icahn/id-2e2dd00756bd49d18362d246c5e050e4

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'Harlem Shake' Facing Copyright Claims

Two artists claim EDM producer Baauer didn't get permission to use their music and voice on the viral sensation.
By Gil Kaufman


Baauer
Photo: Baauer/ Facebook

Source: http://www.mtv.com/news/articles/1703415/harlem-shake-copyright-claims.jhtml

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It's time to 'spring forward' with daylight saving

Clocks hang on a wall in Hands of Time, a clock store and repair shop in Savage, Md., Friday, March 8, 2013. It's the weekend to spring ahead for daylight saving time. Officially, the change starts Sunday at 2 a.m., and most Americans will get an hour less sleep but will gain an hour more of evening sunlight in the coming months. Not every place makes the switch. The exceptions are Hawaii, most of Arizona, Puerto Rico, the Virgin Islands, American Samoa, Guam and the Northern Marianas. (AP Photo/Patrick Semansky)

Clocks hang on a wall in Hands of Time, a clock store and repair shop in Savage, Md., Friday, March 8, 2013. It's the weekend to spring ahead for daylight saving time. Officially, the change starts Sunday at 2 a.m., and most Americans will get an hour less sleep but will gain an hour more of evening sunlight in the coming months. Not every place makes the switch. The exceptions are Hawaii, most of Arizona, Puerto Rico, the Virgin Islands, American Samoa, Guam and the Northern Marianas. (AP Photo/Patrick Semansky)

FILE ? In this March 7, 2013, file photo the sun breaks through clouds over the U.S. Capitol in Washington. Daylight-saving time begins at 2 a.m. Sunday, March 10, 2013, when clocks officially move ahead an hour. (AP Photo/J. Scott Applewhite, File)

(AP) ? Daylight saving time has arrived. If you haven't done it already, remember to set your clocks an hour forward.

The time change, which officially came at 2 a.m. local time Sunday, promises an extra hour of evening light well into autumn.

It's also a good time to put new batteries in warning devices such as smoke detectors and hazard warning radios.

Some places don't observe daylight saving time. Those include Hawaii, most of Arizona, Puerto Rico, the Virgin Islands, American Samoa, Guam and the Northern Marianas.

Daylight saving time ends Nov. 3.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/386c25518f464186bf7a2ac026580ce7/Article_2013-03-10-Daylight%20Saving%20Time/id-7bdf8f6e4263485098673addaeb6de73

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Saturday, March 9, 2013

What is the Proper Way to Dispose of a Kitchen Knife?

What is the Proper Way to Dispose of a Kitchen Knife?High quality knives can last a lifetime. But not all knives are keepers, and simply trashing a knife can be dangerous (not to mention wasteful). What to do when the life of your knife has run its course? The chefs at Stack Exchange have the answers.

How do you throw away a kitchen knife (or for that matter, any knife)? It seems extremely dangerous to just throw it in the dumpster, even if it's wrapped up well. - JustinP8

See the original question.

Michael at Herbivoracious Answers:

What is the Proper Way to Dispose of a Kitchen Knife?First of all, consider donating it to Goodwill or another charitable organization. Even if it is barely usable by your standards, it might help someone else out. Whether giving your knife away or throwing it out, I think it is sufficient to put some duct tape over the edge and then wrap it in a couple layers of bubble wrap. (Image via StockMonkeys.)

Joe Answers:

I agree on the Goodwill thing, but it pains me to think of putting tape on a knife blade?someone's going to have to clean it off, and that risks someone getting injured.

Instead, find a piece of cardboard that's longer than the blade of the knife, and more than twice the depth of the blade with an inch (~3 cm) or more to spare. Fold the cardboard in half, so it's now roughly larger than the size of the blade, and then place the blade so the back of the knife is against the fold (you can do it the other way, but you'll risk dulling the knife?cutting paper isn't good for knives), then tape it down.

You want to make sure it's well compressed, so the knife is being held in by friction. You could always sandwich something rubbery in there to help with the friction.

JYelton Answers:

What is the Proper Way to Dispose of a Kitchen Knife?Check with your local recycling companies. We have a metal recycling facility that will accept kitchen items such as small appliances, utensils and dishes made of aluminum, tin, stainless steel, etc. It may be worthwhile to simply add the knife to their scrapheap where things will be melted down and recycled. Far better than disposal, in my opinion.

Caleb Answers:

If you're intent on throwing the knife out, before you wrap it, take a hammer to the edge. You don't need to hit hard?the edge is obviously pretty thin, so it won't take much to roll the edge. Just place the back edge of the blade against something hard and heavy?anvil, concrete block, etc.?and tap firmly all along the sharp edge until sufficiently dull.


Illustration by Sean Gallagher.

Find more answers at the original post here. See more questions like this at Seasoned Advice, the cooking site at Stack Exchange. And of course, feel free to ask a question yourself.

Source: http://feeds.gawker.com/~r/lifehacker/full/~3/vZyc3kXQC-o/what-is-the-proper-way-to-dispose-of-a-kitchen-knife

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Facebook tries to stay hip with jazzier News Feed

Facebook CEO Mark Zuckerberg speaks at Facebook headquarters in Menlo Park, Calif., Thursday, March 7, 2013. Zuckerberg on Thursday unveiled a new look for the social network's News Feed, the place where its 1 billion users congregate to see what's happening with their friends, family and favorite businesses.(AP Photo/Jeff Chiu)

Facebook CEO Mark Zuckerberg speaks at Facebook headquarters in Menlo Park, Calif., Thursday, March 7, 2013. Zuckerberg on Thursday unveiled a new look for the social network's News Feed, the place where its 1 billion users congregate to see what's happening with their friends, family and favorite businesses.(AP Photo/Jeff Chiu)

Facebook CEO Mark Zuckerberg speaks at Facebook headquarters in Menlo Park, Calif., Thursday, March 7, 2013. Zuckerberg on Thursday unveiled a new look for the social network's News Feed, the place where its 1 billion users congregate to see what's happening with their friends, family and favorite businesses.(AP Photo/Jeff Chiu)

Facebook CEO Mark Zuckerberg speaks at Facebook headquarters in Menlo Park, Calif., Thursday, March 7, 2013. Zuckerberg on Thursday unveiled a new look for the social network's News Feed, the place where its 1 billion users congregate to see what's happening with their friends, family and favorite businesses.(AP Photo/Jeff Chiu)

Facebook CEO Mark Zuckerberg speaks at Facebook headquarters in Menlo Park, Calif., Thursday, March 7, 2013. Zuckerberg on Thursday unveiled a new look for the social network's News Feed, the place where its 1 billion users congregate to see what's happening with their friends, family and favorite businesses. (AP Photo/Jeff Chiu)

Facebook CEO Mark Zuckerberg speaks at Facebook headquarters in Menlo Park, Calif., Thursday, March 7, 2013. Zuckerberg on Thursday unveiled a new look for the social network's News Feed, the place where its 1 billion users congregate to see what's happening with their friends, family and favorite businesses.(AP Photo/Jeff Chiu)

MENLO PARK, Calif. (AP) ? Facebook doesn't want to be dismissed as an Internet has-been before its social network even enters its adolescence.

In an effort to remain hip, it is infusing the focal point of its website with a more dynamic look and additional controls designed to empower its 1 billion users to sort streams of photos and other material into more organized sections that appeal to their personal interests.

The changes unveiled Thursday are an attempt to address complaints that Facebook's hub ? the News Feed ? is degenerating into a jumble of monotonous musings and disjointed pictures. This has come as users' social circles have widened from a few dozen people to an unwieldy assortment of friends, family, businesses, celebrities, co-workers and fleeting acquaintances.

That evolution requires a more nuanced approach than the computer-generated algorithms that Facebook has been relying on to pick out the most relevant content to display in each user's News Feed. The growing popularity of smartphones and tablet computers equipped with high-quality cameras also is turning the News Feed into a more visual gallery, another shift that Facebook is tackling by carving out more space to display photos and video.

Facebook Inc. CEO Mark Zuckerberg hopes the makeover turns the News Feed into something like a newspaper tailored to fit the particular interests of each user on every visit to the website.

"This gives people more power to dig deeper into the topics they care about," Zuckerberg said while discussing the makeover at Facebook's Menlo Park, Calif., headquarters.

By keeping Facebook relevant, Zuckerberg hopes to avoid the fate of his company's social networking forerunners, Friendster and MySpace. Those once-trendy sites quickly flamed out, largely because they didn't say attuned to the changing interest of fickle audience. Making that mistake is even more costly in an age of increasingly short attention spans and technological tools that make it easy to find some other diversion with a quick click of the computer mouse or the swipe of a finger on a smartphone.

"They needed to freshen things up," said Brian Blau, research director of consumer technologies for Gartner Inc. "This should bring a lot of cooler things" into the News Feed.

Although Zuckerberg didn't say it, the overhaul also appears to be aimed at carving out more space to show larger and more compelling ads within the News Feed as Facebook seeks to boost its revenue and stock price.

Previous tweaks to the News Feed have triggered howls of protest among Facebook's users. Hoping to minimize the grousing this time around, Facebook intends to roll out the changes in phases. It will probably be at least six months before everyone who accesses Facebook on a personal computer sees the revamped News Feed, the company said. New mobile applications featuring the changes should be released within that time frame too.

The transition is likely to be completed before Facebook celebrates its 10th birthday next February.

The facelift is likely to be more jarring for those who only visit Facebook on a PC because it incorporates some features already deployed in the social network's mobile applications for smartphones and tablet computers.

The new features will enable users to choose to see streams of content that may feature nothing but photos or posts from their closest friends, family members or favorite businesses. Or they can just peruse content about music, or sports, as if they were grabbing a section of a newspaper. Other newspaper-like changes will include lists of events that users' social circles have flagged for the upcoming weekend and other summaries meant to resemble a table of contents.

Facebook still intends to rely on algorithms to select some material to feature on the main part of the News Feed, much like newspaper editors determine what goes on the front page.

The additional space being devoted to photos and video is an acknowledgement how dramatically the composition of Facebook's content has changed during the past 16 months. About 50 percent of the posts on News Feed now include a photo or video now, up from 25 percent in November 2011, according to Facebook's data.

Bigger pictures also will give advertisers a larger canvass to make their marketing pitches. Facebook is hoping marketers will seize the opportunity to develop more creative ways to entice and intrigue customers so advertising can become a more acceptable fixture on the social network.

More than anything else, the changes are meant to make Facebook a more fun place to hang out.

"This is all about keeping people engaged," Blau said.

Although Facebook's website remains one of the Internet's top destinations, there have been early signs that the social network is losing some of its pizazz, particularly among younger Web surfers who are starting to spend more time on other fraternizing hubs such as Tumblr, Pinterest and Instagram, a photo-sharing site that Facebook bought for $521 million last summer.

A phenomenon, known as "Facebook Fatigue," was recently documented in a report from Pew Research Center's Internet and American Life Project. The study found that about 61 percent of Facebook users had taken a hiatus for reasons that range from boredom to too much irrelevant information to Lent.

That's a worrisome trend for Facebook because the company needs to ensure that its audience keeps coming back so it can learn more about their interests and, ultimately, sell more of the advertising that brings in most of the company's revenue.

"I don't think it had turned into a crisis, but Facebook was probably seeing some internal data that was telling them they needed to do something," said Greg Sterling, a senior analyst for Opus Research.

Facebook has been struggling to find the right balance between keeping its fun-loving audience happy and selling enough ads to please investors who want the company to accelerate its revenue growth.

Wall Street seems to think the redesigned News Feed might be a step in the right direction. Facebook's stock gained $1.13, or 4.1 percent, to close Thursday at $28.58. The shares still remain 25 percent below the $38 that they fetched in Facebook's initial public offering last May.

The mobile-friendly redesign of News Feed underscores the company's intensifying focus on smartphones and tablet computers as more of its users rely on those devices to interact on the social network.

About 23 percent, or $306 million, of Facebook's advertising revenue came from the mobile market during the final three months of last year. Zuckerberg thinks more than half of Facebook's revenue will be coming more mobile devices within the next few years ? a goal that should be easier to reach if the redesigned News Feed turns out to be as compelling as he envisions.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/3d281c11a96b4ad082fe88aa0db04305/Article_2013-03-08-Facebook-Remixed%20News%20Feed/id-fd44081bb9264d3093b4612eb9fc0378

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